Privacy Policy

Last updated: April 15, 2026

At DesiCalorie, we are committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights — including our use of Google AdSense advertising.

Quick Summary

We collect minimal data to run our free nutrition tools. We use Google AdSense to show ads (which uses cookies) and Google Analytics to understand site usage. We never sell your data. You can unsubscribe from our newsletter anytime.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information you provide:

  • Email address (when subscribing to our newsletter or contacting us)
  • Name (optional, when subscribing)
  • Any information you submit through our contact form

Information collected automatically:

  • Log data: IP address, browser type, pages visited, time spent, referring URLs
  • Device information: device type, operating system, screen resolution
  • Cookies and similar tracking technologies (see Section 5)
  • Usage data: foods searched, calculators used, articles read

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services (food database, calorie calculators, BMI tools, meal planner)
  • Send you our weekly nutrition newsletter (only if you subscribed)
  • Respond to your comments, questions, and requests
  • Monitor and analyse usage patterns to improve user experience
  • Detect and prevent fraudulent or abusive activity
  • Comply with legal obligations
  • Display relevant advertisements through Google AdSense

3. Google AdSense & Advertising

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites on the internet.

What this means for you:

  • Google may use your browsing data to show you personalised ads
  • Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet
  • You may opt out of personalised advertising by visiting Google's Ads Settings
  • You can also opt out via the Network Advertising Initiative opt-out page

We do not control the cookies placed by Google AdSense. For more information on how Google uses data, visit Google's Privacy & Terms.

4. Google Analytics

We use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics collects information such as:

  • Pages you visit and time spent on each page
  • How you arrived at our site (search engine, direct, referral)
  • Your approximate geographic location (country/city level)
  • Device and browser information

This data is aggregated and anonymised — we cannot identify you personally from Google Analytics data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. Here is what we use:

Cookie TypePurposeDuration
EssentialSite functionality (calculator state, preferences)Session
AnalyticsGoogle Analytics — usage statistics2 years
AdvertisingGoogle AdSense — ad personalisation13 months
FunctionalNewsletter subscription status1 year

Managing cookies: You can control cookies through your browser settings. Disabling cookies may affect some features of our site. Most browsers allow you to refuse cookies or delete existing ones.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in these limited circumstances:

  • Service providers: Google (Analytics, AdSense), Supabase (database hosting) — only as needed to operate our services
  • Legal requirements: If required by law, court order, or government authority
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred (you will be notified)
  • With your consent: For any other purpose with your explicit consent

All third-party service providers are contractually required to keep your information confidential and use it only for the services they provide to us.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

  • Newsletter subscribers: Until you unsubscribe. You can unsubscribe at any time via the link in any email we send.
  • Contact form submissions: Up to 2 years
  • Analytics data: As per Google Analytics retention settings (14 months by default)
  • Log data: Up to 90 days

You may request deletion of your data at any time by contacting us at privacy@desicalorie.com.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data ("right to be forgotten")
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing of your data for direct marketing
  • Withdrawal of consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at privacy@desicalorie.com. We will respond within 30 days.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@desicalorie.com and we will delete that information promptly.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:

  • HTTPS encryption for all data in transit
  • Secure database hosting via Supabase with Row Level Security (RLS)
  • Limited access to personal data on a need-to-know basis
  • Regular security reviews

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Post a notice on our website
  • Send an email notification to newsletter subscribers (for significant changes)

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For general enquiries about our nutrition data or website, visit our Contact page.

About Advertisements

This site uses Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. You may opt out of personalised advertising at www.google.com/settings/ads.

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